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Alex Fuchs (NVIDIA)
Senior Software Product Manager
Advanced Rendering Platform

Alex Fuchs started his career in the 3D business at Control Data back in 1993, where he was working as Solution Architect for their CAD system called ICEM DDN. Later he moved to Marketing and was responsible for the take to market activities for ICEM Surf.
In 1995 he moved to Alias where he worked with different Alias products, starting with Alias Studio/Power Animator, later Maya. As a Solution Architect he was the link between customers and the development team, mainly doing projects in the automotive area, combining Design and Rendering/Animation workflows.
With the acquisition of Alias|wavefront by Autodesk he took over the product management for the new real-time visualization System called Showcase where he had been part of the core definition team started already at Alias|wavefront.
With his move to Nvidia/mental images back in 2010, he became responsible for RealityServer and soon took over the Product Management for the upcoming rendering technology called Iray.Until now he is the responsible PM for the Iray SDK which found its way into many applications in order to provide physically based rendering to various applications and plugins.

NVIDIA Iray
Iray verbessert das Bild Schritt für Schritt bis zum Ende und liefert stimmige Ergebnisse aus der interaktiven Bearbeitung bis hin zum Schlussframe. Da sich diese äußerst vorausschauende Vorgehensweise mit der skalierbaren Weltklasseleistung beliebiger NVIDIA-Grafikprozessoren verbindet, kann sie kontinuierlich Rückmeldung geben und liefert schnelle Ergebnisse. Dadurch wird die Zeit, die erforderlich ist, um perfekte Szenen zu erstellen und Bilder in Fotoqualität zu liefern, erheblich reduziert.
Die hochinteraktive und intuitive physikbasierte Rendertechnologie NVIDIA® Iray® generiert fotorealistische Bilder durch Simulation des physikalischen Verhaltens von Licht und Materialien. Im Gegensatz zu herkömmlichen Production Renderern liefert Iray Ergebnisse, die echte Verhaltensweisen widerspiegeln. Entwickler benötigen kein Expertenwissen über Techniken in Computergrafik, um schnell fotorealistische Ergebnisse zu erzielen.