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Speakers and Program of the CGIc 2017

DAY ONE // CONGRESS AREA A2

09:30 – 09:45 Uhr

Matthias Langner

Matthias Langner

Founder of the CGIc

Welcome to the CGIc 2017

Begrüßung und Einführung in den CGIc 2017
Welcome and introduction to CGIc 2017

09:45 – 10:45 Uhr

Slatco Sterzenbach

Slatco Sterzenbach

STERZENBACH GmbH

CHANGE ALS CHANCE

Warum tun wir nicht die Dinge, die wir doch wissen? Das ist die zentrale Frage, die in diesem sensationell wirksamen Seminar beantwortet wird. Lernen Sie, wie Sie Ihre Visionen in Leichtigkeit erreichen und wie Sie sich immer selbst leicht und kraftvoll motivieren können.

Bahnbrechende CGI-Technologie, Virtual Reality, Industrie 4.0, um nur einige Felder zu nennen: Wir befinden uns in einem rasanten Wandel der uns vor gewaltige Herausforderungen stellt. Wie wir diese Veränderungen erfolgreich auch jenseits der neuen technischen Möglichkeiten meistern können, wird uns Slatco Sterzenbach eindrucksvoll nahebringen.

10:45 – 11:00 Uhr

Coffee Break

Coffee Break

Exhibitors Area

Coffee and Tea, fresh & hot!

11:00 – 11:30 Uhr

Matthias Willecke

Matthias Willecke

Senior Sales Manager Enterprise Channel / Central Europe NVIDIA

Was ist AI und warum benötige ich dafür Grafikprozessoren von NVIDIA? 

AI ist ein wichtiges Thema in der IT Industrie geworden. Mehr und mehr Unternehmen interessieren sich für AI um ihre Prozesse zu optimieren. Ganz neue Industrien entstehen und entwickeln Geschäftsmodelle durch den Einsatz von AI, die so bisher nicht möglich waren. NVIDIA hat durch seine Grafikprozessoren hochperformante Lösungen entwickelt, die sowohl das Training von AI als auch die Ausführung sehr stark beschleunigt.

11:30 – 12:15 Uhr

John Brown

John Brown

Softwareengineer Lightshape

Room & Large Scale Virtual Reality for Business

Zeit ist Geld, dass gilt heute mehr denn je für kleine, mittelständische und große Unternehmen gleichermaßen. Zeiteinsparungen im Entwicklungs- und Produktionsprozess sind somit bares Geld wert. Room und Large Scale VR Anwendung können diese Zeiteinsparungen ermöglichen. Auf unterschiedlichste Weise können sie in den Entwicklungs- und Produktionsprozess integriert werden. Hierbei können individuelle Anpassungen an die Anforderungen der Unternehmen vorgenommen werden um Anschaffungs- und Haltungskosten zu minimieren. Insgesamt können VR Anwendungen nicht nur für unternehmensinterne Zwecke eingesetzt werden, sondern auch für Marketing und Vertrieb um so den Innovationsgeist des Unternehmen optimal zu präsentieren.

12:15 – 13:00 Uhr

Marcin Molski & Łukasz Skurczyński

Marcin Molski & Łukasz Skurczyński

Managing Director Ars Thanea

Mixed media techniques bring high culture into the advertising. 

Still photography and analog scene or CGI goods and 3D world? How to pick the best tools that work for the story and maintain the touch of the art? Case study and examples.

Marcin has been with Ars Thanea since 2009. He is an enthusiastic leader with a digital art and production background.  His deep experience has been in cooperation with the biggest global brands, including Facebook, Nike, GE, Chanel, Disney, Ubisoft, BMW just to name a few. As the Managing Director, Marcin’s main responsibility is in the development of the studio’s strategic plans and expansion of Ars Thanea’s services worldwide.

13:00 – 14:00 Uhr

Mittagessen / Dinner

Mittagessen / Dinner

Catering Area

Bon Appétit!

14:00 – 14:45 Uhr

Matthias Zabiegly

Matthias Zabiegly

Dipl. Ing. (FH), M.A. • Lead 3D, VFX Supervisor / Aixsponza GmbH

Photogrammetry – scanning reality for big and small productions

What is that photo scanning thing everyone is talking about? How does it work and what is it actually usefull for beyond fancy art projects? Take an indepth look at a photogrammetry workflow and see how we used it on various job ranging from high end short films to daily business TV commercials.

14:45 – 15:30 Uhr

Roland Reyer

Roland Reyer

Technical Specialist, Media & Entertainment EMEA

Maya Workflows for Modelling, Animation, SpecialFX and Rendering

The Maya 2017 Updates have brought us a lot of new features and enhancements for all stages of the production pipeline. We’ll be showing workflow examples with long existing, recently updated and all new features as well as “hidden” or “not so obvious” stuff and things you never had the time to play with.

15:30 – 16:15 Uhr

Martin Semsch

Martin Semsch

Founder, Vizoo GmbH

xTex materials: Virtually better than real

Vizoo is a pioneer in the field of 3D material data acquisition. We are a creative and ambitious team of people located in Munich, and together with international partners we help fashion and automotive companies to create photorealistic content for design and marketing.

16:15 – 16:45 Uhr

Coffee Break

Coffee Break

Exhibitors Area

Coffee and Tea, fresh & hot!

16:45 – 17:30 Uhr

Jens-Eric Peter, Thomas Sporer, Helge Mathee

Jens-Eric Peter, Thomas Sporer, Helge Mathee

Fabric Software

Photogrammetry for small scale and large scale – a project diary

Two projects using photogrammetry: Automated small scale object photogrammetry and large scale photogrammetry of the center of a medieval town in southern France.

The speakers will shed some light on the steps involved and the hurdles to overcome, automation of geometry processing and reduction as well as final results in Unreal Engine 4.

17:30 – 18:15 Uhr

Chris Christodoulou

Chris Christodoulou

CEO of Saddington Baynes

Driving emotional engagement in automotive CGI with Neuroscience

What would you think is the best way to sell a car: showing the front three quarter view or the rear three quarter view? According to neuroscience, the answer might not be what you expect…

In this talk Chris Christodoulou, CEO of pioneering integrated creative production company Saddington Baynes, will reveal how they have embedded neuroscience techniques into their production process to optimise the creation of automotive imagery and enhance consumer engagement.

By tapping into the mind as well as the heart, brands can reinforce gut decisions in their marketing imagery: that means minimised risk, amplified intuition, and an increased chance of a successful campaign.

Chris will demonstrate, using real-world examples, how agencies and brands alike can harness and embed neuroscience techniques into everyday production, delivering augmented intuition around potential creative success, prior to an automotive campaign going live.

Take Aways
• A greater understanding of what makes for an „emotionally engaging“ automotive image
• An understanding around neuroscience and how it can open a window into deeper, implicit nonconscious thinking
• How neuroscience can directly impact on CGI imagery for automotive campaigns
• How to apply this understanding to give agencies and brands an edge in the creative development process
• An understanding of ‚Engagement Insights‘ and how predicative analytics can help to drive the aesthetics of a campaign
• The impact this can have on a brand’s perception and differentiation
• What’s in store for the future for neuromarketing

18:15 – 19:00 Uhr

International CGI Award

International CGI Award

And the Winner is...

The Winners of the CGI Award 2017

19:00 Uhr

Dinner

Dinner

Catering Area

Networking and Drinks / Open End